Kerrang! Magazine
Secondary research source: http://www.slideshare.net/belair1981/kerrang-readre-profile
The source of this research was from Slideshare, and does not state that the information is directly from the Kerrang website. Some of the information of the magazine needs updating, for example the selling price of the magazine is no longer £1.99 but is now £2.50. The reader profile states that the age range of readers is between 15 and 24 with the median age being 19 and mostly consistent of male readers ( 60%). According to the reader profile, the shared interests within Kerrang's readers are computer games, media and fashion. The reader profile also discusses the pride the readers have for their identity, "Rejoice in their individuality", and carry a great deal of trust for well known brands and are "rewarded with enourmous loyalty."
Rock Sound Magazine
Secondary Research Source: http://www.slideshare.net/CrudgeRockSound/rock-sound-2012-media-pack
I have also decided to research into Rock Sound Magazine. Rock Sound is published once every 4 weeks (13 issues a year) at £3.99 an issue, sometimes varying with special issues. Once again the source I used does not declare if it is official information from the Rock Sound website. The reader profile states that the target age range of the audience is also between 15 and 24 years old. Rock Sound however selling to a larger female audience than Kerrang! The profile also states that the audience are interested in fashion and going to concerts. Many readers of Rock Sound use the magazine to discover more bands similar to the ones they already like and it is recognised by members of featured for focusing on the music and not the gossip surrounding the artists.
How Will This Research Affect My Ideas?
By looking at both magazines and their reader profiles, seeing that the audiences of both magazines share interests in fashion, this has inspired me to look at latest fashion trends within the genre, for example the sudden outbreak of ripped jeans, to feature as my costume choices in my featured images. I like the idea of magazines being used by readers to discover new bands and so I may use this information to feature in my contents page. The overarching rock genre seems to carry an audience of people, most of which drawn to the Pop-Punk genre, aged in their late teens and early twenties so I will target my audience at this age group, making my magazine appealing to both males and female, avoiding any possible stereotyping within my magazine.
My Target Audience
Age, Gender and Interests:
My target audience are males and females between the ages of 16 and 24 as I feel more fans within the pop-punk genre are within this age group and by targeting my magazine at males and females I will avoid gender stereotypes within my features. Interests within my audience will be keeping up with the latest fashion trends within the genre, while keeping their individuality and going to concerts and festivals to see their favourite bands and keeping track on media of any sudden trends. They will use my magazine to keep track of new bands which they may be interested in, tours, latest news with bands such as album releases.
Magazine frequency: Every 4 Weeks
Media platforms: Twitter, Instagram, Facebook and the magazines own website
Bands likely to be featured: Neck Deep, Blink 182, New Found Glory, Waterparks.
Aim of the magazine: to keep on top of sudden news within bands such as new album releases and tour announcements. I plan on keeping my magazine focused on the news about the music and the bands other than the gossip in the bands personal lives. I feel the target audience will be more interested in this information as they will want to know when albums are being released and the reviews that come with them and not what is happening in their personal lives. My magazine will also follow in the footsteps of Kerrang! and Rock Sound and give back to the audience by offering posters within the magazine.
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