Evalution Question 3

The Role of the Distributor 

A distributor is an individual or a company who purchase and represent products such as magazines to sell to the market and advertise the product to the public. The distributor ensures an increased market coverage of their products within stores which the target audiences visit. this increased coverage can ensure a purchase of the product whenever consumers need it. Within these stores, distributors can also organise discounts or coupons on their products to draw in a wider audience looking for an offer, and they will also carry out local promotions.

How I'll distribute my product.

Kerrang! magazine are one example of a magazine which uses distributing company, Frontline, to distribute their magazine to the market. If my product were to be distributed by Frontline, it could be successful due to the companies knowledge of the target audience and ways to promote my product. However, Frontline or similar distribution companies would not want to publish my magazine as it is similar to magazines such as Kerrang! and as my product targets a similar audience and does not target a 'gap' within the market, my magazine distribution may be more successful if independently distributed similar to Rocksound.

Rocksound magazine take a more independant approach to distributing their magazines. They use an independent publisher and distribute their magazines themselves in store and give away free copies of their product away at Concerts outside of the venues. 

To promote my product online, a marketing option may include features on social networks or physically promoting my product by giving away free copies of my magazine to try and draw in an audience. I will also offer digital download copies of my magazine for people who would rather read my magazine online.Within my research and planning I previously stated that my magazine may be more successful if published and distributed independently.